Even though Steve Jobs, the mastermind behind the company passed away, Apple remains THE most powerful brand in the world, according to Forbes.
Based
on calculations rating financial value and positive consumer sentiment
of 130 brands, Apple beat mega-brands Microsoft, Coca-Cola,
International Business Machines (IBM) and Google, which are also in the
top 5 in that order.
Considering
the fact that the launch of the new iPhone is one of the most
anticipated telecom events of the year internationally, Apple has a
breathtaking $8.71 billion value, 52% higher than its ranking two years
ago. Meanwhile, the runner-up, Microsoft is priced at $54.7 billion even
though it spends $1.6 billion in advertising every year, almost twice
as much as the former.
Nevertheless,
it appears people are more fond of Harvard dropout Bill Gates, because
Apple stands lower than Microsoft in the consumer sentiment area, for
example on attributes such as “invests in customers” and “addresses my
unique needs.”
Others
in the top 10 include Intel, McDonald’s, General Electric, BMW and
Cisco, respectively. Interestingly, tech brands occupy 60% of the top
10.
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