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Google Inc launched a music service on Wednesday that
allows users to listen to unlimited songs for $9.99 a month, challenging
smaller companies like Pandora and Spotify in the market for streaming
music.
With its new service, announced at its annual developers’ conference in
San Francisco, Google has adopted the streaming music business model
ahead of rival Apple Inc, which pioneered online music purchases with
iTunes.
Google’s “All Access” service lets users customize song selections
from 22 genres, ranging from Jazz to Indie music, stream individual
playlists, or listen to a curated, radio-like stream that can be
tweaked. It will be launched for U.S. users first, before being rolled
out to several other countries.
Google unveiled a string of improvements to other services, including
new mapping features and a voice-activated search, at the conference.
The focus was on giving more options to users of mobile devices using
its Android software, the operating system that now runs three out of
every four smartphones sold.