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Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr.
Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO.
The product, service and brand will continue to be defined and
developed separately with the same Tumblr irreverence, wit, and
commitment to empower creators.