Chelsea Football Club and adidas have today revealed the new kit for the forthcoming 2013/14 season, which is available now for pre-order.
Following on from the groundbreaking tease campaign, entitled, 'it's blue. What else matters?' the new kit takes inspiration from legendary past kits worn by Chelsea greats, and will be on sale from May 15.
The launch earlier this month took the sporting world by storm, with over 1.5 million fans worldwide tuning in to see John Terry, Juan Mata, David Luiz and Gary Cahill show what it means to be a committed Blue. The wider campaign also included Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech.
