Mobile phone giant BlackBerry has announced plans to make its instant messaging service available to those with iPhones or Androids.
BlackBerry Messenger, better known as BBM, was
previously only able to be used by those with BlackBerry handsets, but
will be working on other smartphones by the summer.
The
facility, which allows users to send free real-time messages to any of
their contacts via a pin code, has more than 60 million monthly active
customers, according to BlackBerry.
More than 51
million people use BBM for an average of 90 minutes per day, it said,
while BBM users collectively send and receive more than 10 billion
messages each day, nearly twice as many messages per user per day than
other mobile messaging apps.
If approved by Apple and Google, BBM will be available as a free download in the Apple App Store and Google Play store.
BlackBerry
also announced BBM Channels, a new social engagement platform within
BBM that will allow customers to connect with businesses, brands,
celebrities and groups, which it said would also be available to iPhone
and Android users later this year subject to approval by the Apple App
Store and Google Play.
Andrew Bocking, executive vice
president, software product management and ecosystem at BlackBerry,
said: "For BlackBerry, messaging and collaboration are inseparable from
the mobile experience, and the time is definitely right for BBM to
become a multi-platform mobile service.
"BBM has
always been one of the most engaging services for BlackBerry customers,
enabling them to easily connect while maintaining a valued level of
personal privacy.
"We're excited to offer iOS and Android users the possibility to join the BBM community."
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