The new touchscreen BlackBerry Z10 smartphone is displayed in New York. (Associated Press)
BlackBerry begins selling its new touchscreen BlackBerry Z10 today in the United States. It’s already on sale in other parts of the world. A keyboard version of the smartphone, the Q10, will be available in several months.
Thorsten Heins, head of BlackBerry, told The Associated Press that its new phone, which allows users to have multiple applications open at one time like on a desktop computer, will give the new devise an edge over Apple’s smartphone, which he says gives users nothing new.
“It’s still the same,” Heins said of the Apple device. “It is a sequential way to work and that’s not what people want today anymore. They want multitasking.”
Heins also told CNET that Samsung Electronics, the maker of Galaxy phones, will never be able to offer “top-notch platinum” security because of the inherent open nature of Google’s Android operating system.
Of course, by bashing Apple and Samsung, Heins is trying to generate excitement for the BlackBerry, which had fallen behind competitors in giving customers the latest smartphone technology. The lack of innovation has cost the Canadian company big customers, including U.S. government agencies.
As for the delay in the keyboard version, Heins suggested carriers might be the cause. “It’s our job to deliver the right software package and the right software quality to the carriers,” he said. “Then it is on the carriers to decide how intense they want their testing cycle to be and that really can range from a few weeks to three months.”
Apple isn’t commenting on the BlackBerry chief’s swipe. What do you think? Is the iPhone the same old same old?
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