Google said Tuesday that the YouTube page showcasing the "Gangnam Style" video by South Korean rapper Psy has reaped more than $8 million in ad revenue.
Google chief business officer
Nikesh Arora revealed the figure while discussing the money-making
potential of YouTube during a quarterly earnings call with financial
analysts.
Ad revenue from popular YouTube videos is shared with creators of the content.
In December, "Gangnam Style" became the first video to break a billion
views on YouTube, marking a historic milestone on the Internet.
A counter at the YouTube page showed that the music video has been
watched more than 1.23 billion times since it was uploaded in July of
last year.
Kevin Allocca, YouTube's trends
manager, attributed Psy's success "to the universal appeal of catchy
music – and er, great equine dance moves."
"Gangnam" is estimated to have earned the rapper millions more from
digital downloads, advertising deals and on-demand services.
The song – which refers to a trendy Seoul district – spawned a mini tribute video industry, complete with copycats.
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