Global recording company Sony Music Entertainment is proud to
announce the signing of Nigerian megastar D’Banj to its RCA Africa
label. The breakthrough deal also includes a multi-album, worldwide
exclusive contract with emerging Nigerian singer-songwriter star
Kayswitch and a strategic partnership with D’Banj’s Nigerian record
label DB Records, who’s catalog includes artists and producers such as
J.Sol, Jay Sleek and DeeVee. Sony Music’s RCA Records label hosts a
family of global superstar artists and a catalog of music, which
includes some of the most important recordings in history. The signing
landmarks a historic moment, which sees Africa’s number one superstar
artist D’Banj join Africa’s number one music and entertainment company
Sony Music.
TOP OF THE WORLD” is the first single to be released through Sony
Music’s RCA Africa label and DB Records Nigeria since D’Banj signed his
groundbreaking multi-album deal with Sony Music Entertainment Africa.
“TOP OF THE WORLD” is already impacting Pan Africa on DStv as the
official SuperSport anthem for the Africa Cup of Nations 2013 (AFCON)
in South Africa and is a first taste of what’s to come from D’Banj’s
partnership with Sony Music Africa leading up to several scheduled
releases dropping in the weeks and months to come including D’Banj’s new
album DKM scheduled for release early in the new year.
D¹Banj is signed to a Pan African multi-album deal with Sony
Music¹s RCA Records. He has also concluded an exclusive management deal
with Sony Music and strategic partner ROCKSTAR4000 for the continent.
D’Banj – Top Of The World
DOWNLOAD
MULTIPLE PAN AFRICAN AND INTERNATIONAL AWARD
WINNER D’BANJ EMBARKS ON A NEW CHAPTER IN HIS ILLUSTRIOUS
MORE-THAN-20-MILLION-RECORDS-SOLD CAREER WITH SONY MUSIC
ENTERTAINMENT – IN ADDITION INKS A STRATEGIC PARTNERSHIP DEAL FOR DB
RECORDS IN NIGERIA INCLUDING A MULTI-ALBUM, FULL MANAGEMENT, WORLDWIDE
EXCLUSIVE AGREEMENT WITH EMERGING STAR AND SONGWRITER KAYSWITCH
“Partnering with D’Banj is a seminal event for us at Sony Music
Entertainment Africa. We’ve always admired his talent and to be able to
assist with bringing D’Banj’s music to millions of fans, established and
new, across the continent is an honour for us. There are still so many
to whom an artist like D’Banj has so much to offer that we can see a
brand new era emanating from this phase in his career. We are
very excited about being a part of it. ” Says Managing Director of Sony
Music Entertainment Sean Watson.
“Partnering with the leading music company in Africa is a natural fit
for me and DB Records to ensure my music can be available to my fans
across every corner of Africa and in countries where they’ve never been
able to access my music in a legitimate way, instantly as its released
anywhere else in the world. It’s a new era for Africa, the birthplace of
music and I’m excited about this very powerful partnership with Sony
Music through which we will give birth together to a new era with
endless opportunities for my fans, producers, artists and the start of a
new time for a revolution in music from Africa. Nothing is impossible!”
says D’Banj
D’Banj (born Oladapo Daniel Oyebanjo) signed to a Pan African
multi-album deal with Sony Music’s RCA Records. He has also concluded an
exclusive management deal with Sony Music and strategic partner
ROCKSTAR4000 for the continent. Under the deal D’Banj will join Sony
Music’s Pan African RCA Label in the family of such superstar artists as
Usher, Chris Brown, R Kelly, Alicia Keys, P!nk, Christina Aguilera,
Pitbull, Britney Spears, Jamie Foxx, Justin Timberlake, Ke$ha, T-Pain
and Miguel.
“We are really excited to be partnering up with DBanj and his DB
Records label. DBanj is undoubtedly one of the biggest stars in Africa
who continues to deliver world-class hits. What we’ve seen from DB
Records so far is an energetic mix of hot new sounds and great new
artists like Kayswitch, who we believe will impact right across Africa.
The recent launch of iTunes in Africa means that Nigerian fans and those
elsewhere on the continent will now readily be able to access this
amazing music as soon as it comes to market.” Noted Spiro Damaskinos,
Director of RCA Records Africa
“Since the first time I met the incredible talent that is D’Banj in
Lagos a few years ago, headlining the first of many shows we did
together, I knew he was destined for musical greatness. Indeed D’Banj
went on to smash all expectations around the world. He has always flown
the Nigerian and African flag higher and higher and broken down the
barriers for many of Africa’s great talent to follow through. We are
thrilled to now have D’Banj in the family with Sony Music and RCA
Records and to represent him across the African continent. Together we
can take his amazing music and talent to even greater heights and new
audiences, as well as launch emerging new stars such as Kayswitch
through this landmark partnership” says Jandre Louw, FOUNDER and CEO of
ROCKSTAR4000
DBANJ (a stage name that is a combination of the first letter of his
first name and part of his last name) is an extremely talented
Nigerian-born, singer-songwriter-musician who has become an
International Superstar blending sounds from AfroBeats, AfroPop and
AfroFusion music genres. D’Banj literally broke contemporary sounds and
music from Africa onto the mainstream Global stage recently with his
smash-hit ‘Oliver Twist’. ‘Oliver Twist’ has sold more than 11 million
copies worldwide to date. The single debuted at number 9 on the UK
National charts just behind the likes of Rihanna and Tulisa.
D’BANJ’s musical mentor and influence is the late Afrobeat Maestro –
the legendary Fela Anikulapo Kuti and like him, he performs in Yoruba,
English and Pidgin English.
As an energetic, crowd-pleasing live entertainer, D’BANJ has
performed alongside many international artists on stages all over the
world from the 1st Edition of the MTV Africa Music Awards to the ‘Koko
Concert‘ LIVE in London at the O2 Arena amongst others.
As a recording artist and performer D’BANJ has won a whole host of
awards including Best African Act at the MTV Europe Music Awards 2007,
Artist of the Year at the MTV Africa Music Awards 2009, BET Awards of
2011 for Best International Act, Best African Act – (MOBO Awards 2012),
Most Gifted Male Video of the Year (Channel O 2012 MVA’s).
D’Banj has also established himself as a television celebrity on Nigerian TV’s “Koko Mansion”.
In 2011 Kanye West penned a deal with D’banj onto his G.O.O.D. Music
label in the USA. D’Banj also signed with Mercury in the UK. Over the
course of his career D’BANJ has worked with Snoop Dogg, Kanye West, Jay
Z, Kid Cudi, LA Reid, Tinie Tempah and Rio Ferdinand. A humanitarian at
heart, D’BANJ is the founder of Koko Foundation for Youth and Peace
Development. He is also Nigeria’s first United Nations Youth Ambassador
for Peace.
“The Sony Music / D’Banj strategic partnership is the key catalyst to
change the business and face of Music across Africa, especially in the
key areas of quality, distribution and content management”, says the
Chidi Okeke, Managing Director of MComm, leading West African music
Distribution Company and strategic partner to Sony in the region. “This
deal represents a major breakthrough in achieving our vision of
delivering quality music across the continent on diverse platforms. The
immediate benefits include the improvement in the distribution value
chain, quality control and direct economic benefits to individual
parties and the continent at large. We are positioned to create the
necessary support platforms and initiatives to drive this partnership to
the maximum, and the long-term plan is to fully penetrate the
significantly untapped African market for music and content in general”
he added.
D’Banj’s passionate drive, coupled to his talent and creativity,
regularly delivers appealing music productions and entertaining live
performances ensuring his continuous relevance in the music market. He
remains one of the most celebrated superstars from Nigeria and the
African continent to break into the international music scene.

“I’m incredibly blessed and energized being part of this powerful
family and of the endless opportunities this will provide to my music.
Being part of the Sony Music family has now increased my family ten fold
and I can now focus on my music and my fans and taking it to a whole
new level and to all corners of not only Africa but across the planet!”
noted KaySwitch
KaySwitch ‘D Produkt’ (Born as Kehinde Oladotun Oyebanjo), began his
journey into music in secondary school, where he used to rap with his
friends for fun. Rapping gradually became a part of him and later
singing and songwriting. Influenced by iconic stars such as Sizzla
Kalonji, Jay-Z, Talib Kweli, Youssou N’dour, his greatest musical
influence was his older brother, D’Banj, who played a major role in
KaySwitch’s love and passion for music and entertainment. KaySwitch ‘D
Produkt’ spent a lot of time with his brother D’Banj and gradually
developed his own musical style and direction, but it was not until his
first encounter with the mic in 2005 while recording a track with his
friend Dr. Frabz in the studio that he decided to take up music
professionally.
His past affiliation with Mohits Records, formed by his older
brother, D’Banj and Don Jazzy, gave him the time to develop his skills
in the studio, and become a highly skilled recording and performing
artist. From the US to the UK, India, Asia, Ghana, South Africa, Kenya,
Zimbabwe, Turkey, Dubai and many more countries around the world,
KaySwitch ‘D Produkt’ has toured with his brother D’Banj and also
performed at major shows such as the This Day Show, Star Mega Jam, Koko
concert and the Calabar festival.
His music is a reflection of his calm and urban style as well as his
eccentricity. KaySwitch believes in being the best in whatever he does
in life and looking outside the box by creating something unexpected and
different. He lives by the saying “send on” which he interprets as
“bringing on blessing and good things to come”. KaySwitch ‘D Produkt’ is
most definitely a force to be reckoned with in the music world.
The signing of D’banj and KaySwitch is part of Sony Music
Entertainment Africa’s belief that Africa is an important & exciting
music development frontier. The company has set its sights on becoming
the primary partner of the best Africa has to offer and has confidence
that through such partnerships, African musicians can achieve new Pan
African and Global success.
FOR MORE INFORMATION CONTACT:
SONY MUSIC ENTERTAINMENT MEDIA & PRESS:
Louise.Pillay@sonymusic.com
ROCKSTAR4000 MEDIA & PRESS:
media@rockstar4000.com
BOOKINGS FOR LIVE PERFORMANCES OR APPEARANCES:
bookings@rockstar4000.com