Facebook announces video for Instagram

Facebook today announced video for Instagram,
saying it aimed to make video as easy to create
and share as possible. The overall look and feel
of the updated app are the same, but next to the
main capture icon is now a video camera icon.
The user taps the button to begin recording up to
15 seconds of video, and when published it
appeared in the main Instagram feed. The
updated app is available for iOS and Android
today.
The official release;
Over the past two and a half years, Instagram
has become a community where you can capture
and share the world’s moments simply and
beautifully. Some moments, however, need more
than a static image to come to life. Until now
these stories have been missing from Instagram.
Today, we’re thrilled to introduce Video on
Instagram and bring you another way to share
your stories. When you go to take a photo on
Instagram, you’ll now see a movie camera icon.
Tap it to enter video mode, where you can take
up to fifteen seconds of video through the
Instagram camera.
You’ll also find that we’ve added thirteen filters
built specifically for video so you can keep
sharing beautiful content on Instagram. When
you post a video, you’ll also be able to select your
favorite scene from what you’ve recorded as your
cover image so your videos are beautiful even
when they’re not playing.
We’re excited to see what the community will
bring to video, whether it’s your local cafe
showing you just how they made your latte art
this morning or an Instagrammer on the other
side of the world taking you on a tour of their
city, a mother sharing her joys in parenting as her
children laugh and play or your favorite athlete
taking you behind the scenes.
So what does this mean for your content?
Nothing’s different from photos. We’re still
committed to making sure you have control over
all of your content. Only the people who you let
see your photos will be able to see your videos.
And as with photos, you own your videos. You
can learn more about Video on Instagram—
including our new Cinema feature—by visiting
the Instagram Help Center.
We can’t wait to see what you’ll create.