Samsung Galaxy Grand hits Nigeria

Samsung Electronics, the world’s largest maker of mobile handsets, has rolled out its highly anticipated Galaxy Grand smartphone in Nigeria, adding a new Galaxy device to its expanding range of products in this category. The device premiered in Africa at Samsung Ambassador, Banky W’s ‘R&BW the Grand Love Project’ album launch in Lagos, after a very successful pre-order campaign.

Priced at N65,000, the 5-inch display, smart, dual-SIM Galaxy Grand combines the features of Samsung’s game-changing Galaxy S III and the revolutionary Galaxy Note II, which were released by the manufacturing giant last year. According to Brovo Kim, managing director of Samsung Electronics West Africa, the new Galaxy Grand will ensure that Samsung maintains its dominance in the global smartphone market, by positioning itself to meet the demands of consumers desirous of optimising the value that they derive from their mobile devices.

“Continuing with our legacy of launching innovative devices that redefine consumer experiences, we take great pride in announcing the launch of the Galaxy Grand in Nigeria. The Galaxy Grand is revolutionary not only in terms of the great smartphone experience that it provides but also in terms of its value proposition. We feel that the Galaxy Grand will further fuel the growth of the smartphone market in the country and will especially delight consumers looking for a device with great, smart dual-SIM capabilities,” he said.

Kim reiterated Samsung’s commitment to fulfilling its brand promise of inspiring the world and creating the future through its commitment to bringing new and meaningful innovations to the doorstep of customers.

Powered by the latest version of Google’s Android operating system, Jelly Bean 4.1.2, the Galaxy Grand features an impressive 1.2 GHz dual-core processor that supports seamless multitasking; faster web browsing and superior graphics. Its 5.5-inch HD Super AMOLED display is ideal for users who want the productivity of a tablet with the portability of a smartphone.  Even with its massive screen, the device is incredibly slim, with an ergonomic design that makes it comfortable to hold. The vivid display provides an expansive viewing experience rendering messaging, multimedia and web content in brilliant colour and clarity. The device also sports a Multi-Window feature that allows seamless multitasking and running of multiple applications simultaneously without having to switch between screens.

Describing the Galaxy Grand as the ideal device for users with fast-paced mobile lifestyles who demand more from their phones, Business head, Hand Held Products at Samsung Electronics West Africa, Emmanouil Revmatas, highlighted the Galaxy Grand’s dual-SIM capability as a unique selling point of the device. “Whether users want to take advantage of different pricing plans from two network operators, or want to keep their business and personal calls separate, the Galaxy Grand’s smart dual-SIM feature provides the convenience of two cell phones within one smart mobile solution,” he stated.

Some other features that the mobile phone-maker believes will make the Galaxy Grand smartphone an instant hit with mobile phone users across the country include Smart Stay, which uses the front camera to prevent the device from going into standby mode while it detects a user in front of the device, and the phone’s Direct Call feature, which lets users automatically dial a call by raising the device up to the ear. The device also features a unique Face & Voice Unlock feature that enables the users to lock and unlock their device with face or voice recognition, providing greater security and convenience.

With the launch of Galaxy Grand, Samsung now offers a range of six dual-SIM smartphones and a total of 14 smartphone models across the world. From its inception as a small export business, the company has grown to become one of the world’s leading electronics companies, specialising in digital appliances and media, semiconductors, memory and system integration. Today, Samsung’s innovative and top quality products and processes are recognised all over the world. The company has continued to expand its product lines and reach, following its mission of making life better for consumers all over the world.

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