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Friday 11 January 2013

Upbeat swing for AMAA 2013, as nomination party moves southwards

AS part of activities to herald the 2013 edition of the African Movie Academy Award (AMAA), organisers of the prestigious award, in collaboration with Airtel Nigeria, embarked on a nationwide screening tour of 2012 AMMA winning films. The project, which saw the crew move round major cities in the country, ended recently at the Silverbird Galleria, Abuja, with exclusive after party at the TKlez Lounge, Hotel De Bently.
Aside from providing movie lover with the opportunity of watching AMAA 2012 Best Film, Adesuwa, produced by renowned film Director, Lancelot Oduwa Imasuen, and Man on Ground, written and Directed by Akin Omotosho, the Abuja event also provided class entertainment, fun, social networking and reunion for guests, especially members of the Actors Guild of Nigeria (AGN), led by the Chairman of the Abuja Chapter, Chief Onwurah Ifeanyi and veteran actor, Sidney Diala.
Addressing the gathering, the Chief Marketing Officer of the telecommunication company Olu Akanmu expressed satisfaction over the partnership, which is inline with the vision and commitment of the outfit to putting smiles to the faces of Africans.
“Though our primary call of duty is to provide borderless mobile telecoms services, we also take pride in empowering Nigerians by lending support to their passions. Our partnership with Nollywood through the sponsorship of AMAA resonates with that commitment and we are delighted that this screening exercise has not only showcased creativity of the Nigerian nay African, but also provided opportunity for Nigerians to mingle live with their screen stars.”
Meanwhile, the organisers have extended the closing date for all 2013 entries from December 31st 2012 to January 31; the first time the organisers will be extending deadline in the last 9 years. The adjustment, according to the Executive Secretary Tony Anih, will give filmmakers and practitioners across Africa more time to submit their films.
“We are extending our deadlines for two reasons. One, our website crashed which means we could not retrieve some of the entries that were submitted and uploaded entries online. Some practitioners too cannot submit online and the most affected people are filmmakers from North Central and southern Africa regions. Some of them have had to send in their entries again via post and because of poor transportation infrastructure connecting Africa countries via roads and air, some of the entries have not arrived Nigeria yet.
The second reason, according to Anih, is based on the request from African filmmakers.
“The primary reason was the technical issue we had and the Jury decided that a month extension should be granted and that also provides window for those who have not submitted to do so. But the entry rules have not changed and this means films that will be accepted are films produced between December 2011 and December 2012.’’
Notwithstanding the extension, the AMAA award will still hold in April this year, which is the traditional month for the ceremony. Also, the College of Screeners and Jury have agreed to put in extra hours to ensure the new submission date will not affect other scheduled pre-event activities.
Going by the tradition of the AMAA, this year’s Nomination party is billed for March and there are indications that the continental party, which parades notable African movie stars, will be heading to Southern Africa, though no particular country has been mentioned.
“Within the next couples of days, we will announce the country that will host the nomination party. One or two countries have shown interest and we hope to conclude within the next few days on where we are going but we may go the way of a country in Southern part of Africa but not South Africa,’’ Anih declared.

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