Premier League screened live luxury cruise ships

Viewing live Premier League matches will be part of the luxury cruise experience around the globe next season.
IMG Media, who have the new three-year Premier League rights for coverage at sea and in the air, have negotiated for their Sports 24 channel, produced exclusively for boats and planes, to be broadcast on the three flagship Cunard liners and the seven boats in the P&O fleet.
This comes in addition to the previous agreements struck with Norwegian cruise liners and Lufthansa and Gulf Air planes.

All at sea: Seven boats in the P&O luxury cruise liner fleet will screen live Premier League football to their holidaymakers next season

This means there will be no escaping football - even on the Cunard showcase transatlantic journey between Southampton and New York on the Queen Mary 2 with the Premier League on show for the high rollers in the bars and lounges.
The attraction of watching football at sea is likely to be used as an advertising tool with Cunard and P&O promoting the opportunity for their passengers to be able to plan their days on board around the Premier League fixture list.

High fliers: Fans will also be able to watch the likes of Premier League leaders Manchester United on Lufthansa and Gulf Air planes next season

IMG intend to expand their PL air and sea coverage when other airlines and cruise ships have the chance to install the new technology needed to take the football feed.
Richard Wise, IMG media senior vice-president, said: 'We look forward to working with Cunard and P&O cruises to bring live 24-hour sports coverage to sports lovers on board ship allowing fans to enjoy the Barclays Premier League and more while sailing to destinations right across the world.'